The Rarity Wholesale Brand Story

Rarity Wholesale have been finding and distributing high quality fruits and vegetables since 1981. John Rarity started by serving the retail market door to door to suburban homes. He eventually moved to fresh produce retail shops and then branched out into wholesale.

Rarity Wholesale now operates around the clock with over 20 trucks and hundreds of regular customers, serving some of Newcastle's busiest food outlets, and now is the exclusive supplier of fresh fruit and vegetable for Parcel of Plenty customers.

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